Specialty toy retailers across the nation will experience the fun of scientific discovery with C & A Scientific’s My First Lab®.
Manassas, VA (June 22, 2017) — C&A Scientific, manufacturer of award-winning My First Lab® educational microscopes and science products for children, has repackaged scientific discovery with its refreshed retail ready packaging and new merchandise displays set to debut at ASTRA’s 2017 Marketplace and Academy in Philadelphia, PA. Hundreds of specialty toy retailers from across the nation will be in attendance at the event, which runs June 25-28 at Pennsylvania Convention Center. C&A Scientific will be located at booth #554.
“The fun of scientific discovery is for kids of all ages!,” says Matt Swain, Director of Marketing for C&A Scientific. “Childhood play centered around STEM inspired products (Science, Technology, Engineering, and Math) is our business. We know that this particular market represents billions of revenue in US Dollars around the world for retailers. At ASTRA, we are making it even easier for attendees to sell STEM-based products to their customers. We have completely refreshed our look with retail ready packaging on our best-selling microscope kits for kids in elementary through high school. But a redesign is only part of the thrill. We listened when ASTRA members asked for in-store displays to highlight our merchandise, attract customers, and move more product. New packaging, in-store merchandise displays, our award-winning microscope kits, a 72-piece prepared slide kit, the balance bird, and even a powerful microscope for your smartphone or tablet will be just a few of exciting things retailers can explore at our booth.”
Enjoy a freebie when science goes social. “We are giving away 100 Smartphone Inspectors (the microscope for your smartphone or tablet) during the show,” adds Swain. “Attendees win this by taking their picture with our mad scientist, Max, and tagging their photo on social media using #myfirstlab.”
Recently ASTRA published a member report on the impact of STEM and retail sales. C&A Scientific will have research in an infographic available for attendees who visit their booth on key stats supporting this initiative.
C&A Scientific is proud to participate in ASTRA’s Neighborhood Toy Store Day. “We want attendees to get in on the fun! Visit our booth to receive exclusive ASTRA discounts on orders of $500 or more and a chance to receive a free in-store demo microscope with applicable purchase,” adds Swain.
For more information on call 800-681-6886 or visit www.myfirstlab.com.
About C & A Scientific:
With headquarters in Manassas, VA, C & A Scientific is a 27 year old family-owned company specializing in the manufacture of microscopes, centrifuges, laboratory equipment and medical supplies. Through our Premiere®, Bio-Lion® and My First Lab® product lines, we supply over 700 medical and award-winning children’s educational products to retailers and medical distributors world-wide. Visit www.cnascientific.com to learn more.
Director of Marketing
C & A Scientific
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